While I was there, I woke up at 5 AM to take a 25-minute call with an Apple Evangelist. If you’re lucky enough, someone from Apple will critique your…
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I only added “Therapist” to the how did you find out about us survey to anchor the app’s value as something a therapist would indeed recommend. I was…
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I added a banner that appears when a user completes a series and new starters are not ready. I’m getting much better at just shipping rather than…
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I emailed fifty journalists I thought might want to write about the app—a wide range of publications and locations. I received two responses. One…
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I’m adding some ugly surveys because I CBA to keep guessing stuff. It would take ten hours of developer time to make the default forms look sexy, so I’m…
It’s been a minute. I shifted focus to my other substack and consulting work, which is currently my most consistent form of income if you can believe…
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If you can believe it, the app is live worldwide. We added some incredibly basic onboardings… Welcome Screen, which helps set up the concept of the app…
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It’s close to impossible to figure out the order of features in your roadmap at an early stage with such few users. There are two methods of ranking…
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That’s it. That’s the entire post. First paying customer, and they’re in Australia. All the Aussies I know own Android devices. Safe to assume it’s not…
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So, conversion is awful. Just terrible. The app did launch early, so there’s a fighting chance that conversion will improve when the app is in a better…
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Bucket hats and voice notes are two things I likely would not be doing if I’d opted to raise capital. They’ll make a good story, whether they work…
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You know, I totally get the whole “If you’re not embarrassed by your product, you launched too late” vibe I was preaching a few weeks ago, but I gotta…
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