While I was there, I woke up at 5 AM to take a 25-minute call with an Apple Evangelist. If you’re lucky enough, someone from Apple will critique your…
I only added “Therapist” to the how did you find out about us survey to anchor the app’s value as something a therapist would indeed recommend. I was…
I added a banner that appears when a user completes a series and new starters are not ready. I’m getting much better at just shipping rather than…
I emailed fifty journalists I thought might want to write about the app—a wide range of publications and locations. I received two responses. One…
I’m adding some ugly surveys because I CBA to keep guessing stuff. It would take ten hours of developer time to make the default forms look sexy, so I’m…
It’s been a minute. I shifted focus to my other substack and consulting work, which is currently my most consistent form of income if you can believe…
If you can believe it, the app is live worldwide. We added some incredibly basic onboardings… Welcome Screen, which helps set up the concept of the app…
It’s close to impossible to figure out the order of features in your roadmap at an early stage with such few users. There are two methods of ranking…
That’s it. That’s the entire post. First paying customer, and they’re in Australia. All the Aussies I know own Android devices. Safe to assume it’s not…
So, conversion is awful. Just terrible. The app did launch early, so there’s a fighting chance that conversion will improve when the app is in a better…
Bucket hats and voice notes are two things I likely would not be doing if I’d opted to raise capital. They’ll make a good story, whether they work…
You know, I totally get the whole “If you’re not embarrassed by your product, you launched too late” vibe I was preaching a few weeks ago, but I gotta…