I added a banner that appears when a user completes a series and new starters are not ready. I’m getting much better at just shipping rather than ironing out tiny details btw.
The new banner serves three clear purposes:
Reassure the user the app is not broken.
Confirm that more starters are on their way.
Encourage the user to try another series.
It’s crucial that the app encourages users to repeat content — something it does not currently do. Right now, it’s like running on a high-speed treadmill constantly producing new content for the app. To get the app to a genuinely sustainable state, the UI must encourage users to repeat the content within the app, much like they might do in content-driven apps, Dipsea, Calm and Headspace.
The good news is that by adding this to the Discover Library UI, I’ll also be visually bulking up the app, which I believe will boost conversions. It’s easier to subscribe to a content app that looks like it has a lot of content. Right now, there’s just a list of six topics. I think I’ll add the ability to jump between weeks within each topic, along with an easy way to repeat a specific week, too.
The goal by January 2022 is to get the business to a sustainable state. The aim is to reach a point where I can accurately estimate the ongoing monthly running costs to keep the app consistent. At which point, new content will arrive every month, along with new features, but in a much more consistent manner. Right now, it’s a bit all over the place. I’ll get there.